I’m a design executive with more than 25 years of experience leading cross-functional teams to create products, services, and systems that solve complex problems and deliver meaningful business impact. I view design both as a verb—a disciplined, iterative process grounded in customer and market research, systems thinking, and prototyping—and as a noun—the tangible expression of value, whether through the resulting product, service, or policy that creates clarity, value, and competitive advantage.

My teams operate as strategic partners to the business, translating market and customer insight into differentiated solutions that improve usability, drive adoption, and accelerate time to value. Most recently at SnapLogic, I’ve led design for generative integration, ensuring our AI-driven products not only solve real problems but do so in a way that builds trust and customer confidence.

I work closely with product, engineering, and executive leadership to ensure design informs both strategy and execution—connecting customer experience to growth, retention, and long-term innovation. I focus on building design organizations that scale, adapt, and lead—especially in markets where differentiation, clarity, and trust are critical. I’m passionate about shaping design organizations that scale, adapt, and lead in markets where differentiation, clarity, and trust matter most.

Previously, I held leadership roles at SAP, WebMD, Shutterfly, and SnapLogic, and co-founded six startups. I bring entrepreneurial energy and sharp market instinct—using design to drive product-market fit, accelerate customer adoption, and unlock business value. I thrive in fast-moving environments and know how to build from zero to one.

I’m committed to advancing design as a strategic discipline. Many of the designers I’ve mentored now lead teams at SAP, GE, Oracle, Google, Meta, Amazon, Apple, JPMorgan Chase, and Nike. I’ve also taught at Stanford, the Royal College of Art, and The Ohio State University, and frequently speak on design leadership and strategy.