I have co-founded six startups, and held leadership roles at Apple, SAP, WebMD, Shutterfly, and SnapLogic. I bring entrepreneurial energy and sharp market instinct—for the last 25 years I have used design to drive product-market fit, accelerate customer adoption, and unlock business value. I thrive in fast-moving environments and know how to build from zero to one.

I build teams to operate in strategic partnership with business, translating market and customer insight into differentiated solutions, drive adoption, and accelerate time to value. accelerates execution—connecting customer experience to growth, retention, and long-term innovation. For that last tens I have been focused on leveraging AI to deliver cutting edge solutions, and most recently LLMs to drive augmentation and automation for the enterprise space. I’m passionate about shaping design organizations that scale, adapt, and lead in markets where differentiation, clarity, and trust matter most.

Design is both as a verb: an iterative process grounded in data and creative problem solving, and as a noun: the tangible expression of value. Whether its a product, service, or policy design creates clarity, value, and competitive advantage.

I’m committed to advancing design as a strategic discipline. Many of the designers I’ve mentored now lead teams at SAP, GE, Oracle, Google, Meta, Amazon, Apple, JPMorgan Chase, and Nike. I’ve also taught at Stanford, the Royal College of Art, and The Ohio State University, and frequently speak on design leadership and strategy.