From Apple to agentic AI. The work has always been the same.

I've spent 25 years using design to solve problems that matter: at the founding stage and at enterprise scale, in consumer products and complex B2B systems, in organizations I built from scratch and ones I was brought in to transform.

I've co-founded six companies, three of them AI-driven, and held leadership roles at Apple, Netscape, SAP, WebMD, Shutterfly, and most recently SnapLogic. The work has always been the same: understanding what customers actually need, building the conditions to serve those needs well, and demonstrating in boardrooms, with skeptical CEOs, through measurable outcomes, that design is a business driver, not a finishing touch.

Over the last decade that work has centered on AI. I've been building AI products since before most organizations knew they needed them, and I understand both what the technology can do and what it costs people when it's deployed without judgment.

Many of the designers I've mentored now lead teams at Google, Apple, Meta, Amazon, SAP, Nike, and JPMorgan Chase. I've taught at Stanford, the Royal College of Art, and Ohio State. I write and speak on design leadership, AI, and the evolving role of design in modern enterprises.

Design is not decoration. It is the practice of making good decisions about what to build, for whom, and why, and having the judgment to stand behind those decisions when it matters.

That is what I do.