You have the title but will you be successful?

While it is up to each CEO to define and evaluate their CDO but are you overseeing all aspects of design? do you have the necessary business knowledge and the authority to align strategies, resources, policies, to deliver the greatest value for customers? clients? business partners? Are you ready to make design is a core pillar of your company’s strategy and culture?

Chasing consistency is easy, it will get you support from your colleagues because its business centric. However it does very little to help your users—they aren’t looking for consistency, they are looking for something more elusive but far more powerful…